The team is growing, the goals and objectives have increased and all digital marketers are full of tasks. It is necessary to grow and hire new people to join the team.
At that point, the team will focus its Clipping Path Service growth efforts on other acquisition channels, in addition to the first proven channel.
Example: If the company had its blog and social networks as its first successful acquisition channel, it may be time to start investing in paid media.
If the company has had success with Facebook Ads or Google Adwords, it may be time to explore content marketing, and so on… it's time to grow and increase reach beyond the first proven marketing channel.
The professional of a growing team has a medium level of specialization. He has a broad understanding of various areas, but still doesn't necessarily focus on just one.
This is one of the essential moments to invest in the training and specialization of the team and prepare it for what is to come.
Here at Rock Content we understand that this specialization does not normally happen in the training of professionals, and with this we perceive the need — and also the opportunity — to create our own certifications, both to disseminate what we learn, and to train the next people. that they are going to enter
That's why we created Rock Content University and use and YouTube classes a lot as training and team development tools.
At this stage, the need for a second layer of hierarchy in the team also arises. If you have successfully passed the first stage, the older members of your team take on new responsibilities, are promoted and new hires are made.