We've been sharing the latest marketing technology landscape map from Scott Brinker, @chiefmartec for several years now. You've almost certainly seen one of the previous iterations since it's been widely shared. I like it because it's a USEFUL infographic - it inspires marketers to review their current marketing technology and take steps to Phone Number List improve their marketing technology stack. When I discuss this with marketers at a conference or training, it certainly has a big impact, not always in a good way...fear among marketers and business owners in because of its complexity.
But, to me, from a positive POV, it shows the desirability of the many tools we have to deliver more relevant and personalized communications today. This inspired the Smart Insights team to create our own Martech infographic that includes both insights and operational tools within our RACE planning framework. We also have another Martech Stack Audit article that includes another Scott Brinker framework – Martech's 6C categories. Infographic of the Phone Number List best digital marketing tools Audit your Martech stack with the 6Cs Our ' Essential Digital Marketing Tools ' infographic aims to show choice in martech today in a different way as it differs from Scott Brinker's awesome infographic in that it is:
Simpler - fixed in size and structured around our RACE marketing management framework More practical - Mix tools that provide insight into marketing with tools for managing marketing operations Less enterprise - it focuses on recommendations for free and inexpensive tools, but will also include "enterprise technologies" RACE - Reach the Quarter of Essential Digital Marketing Tools So this is our tool, but you will want to Phone Number List see Scott's latest version, with 5000 different tools, DRUMROLL, here it is... You can click on the graphic above to expand it, as it is too large to see the individual logos.
